Malaysia Passenger Car Sales Analysis: September 2026
1. Market Overview: September Jumps 18.6% YoY, YTD Growth Widens to 4.4%
Based on registration data from the Road Transport Department (JPJ), Malaysia's passenger car registrations reached 74,259 units in September 2026, +18.6% above 62,596 units in September 2025. Last September was the third-lowest month of 2025 (higher only than January's 53,934 and June's 58,856), so the low base amplified the YoY gain; against August's 77,277 units the market fell -3.9% — still the fourth-highest month of 2026. September had 21 working days (including the Malaysia Day federal holiday on 9/16), unchanged from a year earlier.
Cumulatively, 640,887 units were registered in Jan–Sep 2026, +4.4% above 614,078 units in the same period of 2025 — the highest YTD growth rate of the year. Reaching 900k for the full year would require ~86.4k per month from October to December, above the year's peak of 80.0k (July); holding the 74k–78k pace would most likely land the full year at 870k–880k.
2. Monthly Trend: 2026 vs 2025 (Jan–Sep)
The first nine months of 2026 followed a strong-open, dip, recovery, peak, seasonal-trim pattern: January started strong (+26.1%), Feb–Mar eased on Chinese New Year and the early Ramadan, April onwards recovered month by month, July peaked at 80,030 units, and August–September trimmed back to 74,259 units. Cumulatively, Jan–Sep growth of +4.4% widened 1.7 percentage points from +2.7% in Jan–Aug; September was also the third-strongest YoY month of 2026, behind January's +26.1% and June's +23.9% (both also flattered by low bases).
| Month | 2026 Sales | MoM | 2025 Sales | YoY | New Launches | % of YTD | 2026 YTD | YTD YoY | Working Days | Sales/Workday |
|---|---|---|---|---|---|---|---|---|---|---|
| Jan | 67,996 | -29.9% | 53,934 | +26.1% | 7 | 10.6% | 67,996 | +26.1% | 21 | 3,238 |
| Feb | 56,685 | -16.6% | 67,327 | -15.8% | 3 | 8.8% | 124,681 | +2.8% | 18 | 3,149 |
| Mar | 67,824 | +19.7% | 77,124 | -12.1% | 7 | 10.6% | 192,505 | -3.0% | 21 | 3,230 |
| Apr | 77,820 | +14.7% | 65,201 | +19.4% | 5 | 12.1% | 270,325 | +2.6% | 22 | 3,537 |
| May | 66,054 | -15.1% | 74,393 | -11.2% | 6 | 10.3% | 336,379 | -0.5% | 19 | 3,477 |
| Jun | 72,942 | +10.4% | 58,856 | +23.9% | 7 | 11.4% | 409,321 | +3.1% | 19 | 3,839 |
| Jul | 80,030 | +9.7% | 75,668 | +5.8% | 4 | 12.5% | 489,351 | +3.6% | 23 | 3,480 |
| Aug | 77,277 | -3.4% | 78,979 | -2.2% | 3 | 12.1% | 566,628 | +2.7% | 19 | 4,067 |
| Sep | 74,259 | -3.9% | 62,596 | +18.6% | 6 | 11.6% | 640,887 | +4.4% | 21 | 3,536 |
3. Brand Landscape: Proton's Monthly Share Reaches 24.4%, Japanese Brands Diverge
In Jan–Sep 2026, Perodua led with 247,397 units (38.6% share, -3.0% YoY), followed by Proton at 153,318 units (+39.2% YoY, 23.9% share); together they hold 62.5% of the market. In September alone Proton registered 18,149 units (+44.4%), leaving a 9,689-unit gap to Perodua (27,838 units, +19.0%) — slightly wider than August's 9,281; even so, Proton's 24.4% monthly share is a year-high, and its full-year share could top 24%.
| Rank | Brand | Country | On-sale Models | Monthly Sales | Monthly Trend | MoM | Monthly Share | Monthly SUV Share | 2026 YTD Sales | 2025 YTD Sales | YoY | Annual Share | Annual SUV Share |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 1 |  Perodua | Malaysia | 8 | 27,838 | -5.4% | 37.5% | 19.5% | 247,397 | 255,094 | -3.0% | 38.6% | 19.2% | |
| 2 |  Proton | Malaysia | 10 | 18,149 | -9.9% | 24.4% | 25.8% | 153,318 | 110,150 | +39.2% | 23.9% | 28.1% | |
| 3 |  Toyota | Japan | 31 | 10,606 | +0.7% | 14.3% | 11.9% | 83,548 | 90,871 | -8.1% | 13.0% | 10.2% | |
| 4 |  Honda | Japan | 14 | 4,155 | -2.8% | 5.6% | 8.2% | 41,349 | 51,321 | -19.4% | 6.5% | 7.2% | |
| 5 |  O&J | China | 4 | 1,233 | -18.0% | 1.7% | 4.9% | 11,855 | 13,582 | -12.7% | 1.8% | 5.7% | |
| 6 |  Mitsubishi | Japan | 4 | 1,149 | +10.0% | 1.5% | 1.9% | 9,973 | 10,280 | -3.0% | 1.6% | 1.6% | |
| 7 |  Jetour | China | 4 | 1,830 | +47.7% | 2.5% | 7.3% | 9,333 | 1,497 | +523.4% | 1.5% | 4.5% | |
| 8 |  Mazda | Japan | 10 | 987 | +20.1% | 1.3% | 1.8% | 8,839 | 6,261 | +41.2% | 1.4% | 2.1% | |
| 9 |  BYD | China | 7 | 615 | +7.7% | 0.8% | 1.6% | 8,087 | 8,417 | -3.9% | 1.3% | 2.8% | |
| 10 |  Chery | China | 5 | 774 | -0.3% | 1.0% | 3.0% | 7,983 | 9,055 | -11.8% | 1.2% | 3.8% | |
| 11 |  Mercedes Benz | Germany | 15 | 603 | +25.6% | 0.8% | 1.1% | 5,582 | 6,866 | -18.7% | 0.9% | 1.1% | |
| 12 |  Great Wall | China | 5 | 557 | -19.9% | 0.8% | 1.4% | 5,165 | 3,886 | +32.9% | 0.8% | 1.3% | |
| 13 |  Lexus | Japan | 8 | 634 | +8.6% | 0.9% | 2.2% | 4,949 | 4,476 | +10.6% | 0.8% | 2.1% | |
| 14 |  BMW | Germany | 21 | 455 | -5.0% | 0.6% | 0.7% | 4,443 | 5,652 | -21.4% | 0.7% | 0.9% | |
| 15 |  Tesla | USA | 2 | 703 | -39.7% | 0.9% | 1.5% | 4,436 | 3,847 | +15.3% | 0.7% | 1.1% |
Key Takeaways
① Proton keeps surging: +44.4% YoY in September, with the Saga (8,671 units) taking its first monthly crown of the year and the S70 (2,756 units) up +183.2%; ② Toyota turns positive: +2.2% in September (from -10.1% in August), with Hilux, Vios and Alphard all steadying; ③ Tesla retreats: after an 1,166-unit quarter-end push in August, September fell back to 703; ④ Chinese brands split: Jetour led the field at +468.3% YoY (T2 at 1,248 units), O&J +16.0%, while Chery (-30.9%) and BYD (-40.2%) stayed under pressure. Among Japanese brands, Mazda (+45.6%) and Lexus (+32.4%) bucked the trend. (All figures are September single-month YoY.)
4. Full Model Ranking: Saga's First Monthly Crown of the Year, e.MAS 5 Slips to Eighth
SagaProton
ICE4390×1690×1525mmWB 2465mmRM 39k-50k8,671 unitsAvg 7,725+18.5%11.7%68,038+51.7%10.6%BezzaPerodua
ICE4150×1620×1510mmWB 2455mmRM 34.6k-50k7,779 unitsAvg 8,420-7.5%10.5%73,476+15.5%11.5%AxiaPerodua
ICE3760×1655×1505mmWB 2525mmRM 33.9k-49k7,678 unitsAvg 7,027-5.0%10.3%59,823+35.0%9.3%MyviPerodua
ICE3895×1735×1515mmWB 2500mmRM 46.5k-59.9k4,143 unitsAvg 4,993-15.1%5.6%43,605-8.4%6.8%AlzaPerodua
ICE4425×1730×1660mmWB 2750mmRM 62.5k-75.5k3,358 unitsAvg 3,648-3.6%4.5%30,578+6.6%4.8%S70Proton
ICE4602×1809×1466mmWB 2627mmRM 73.8k-94.8k2,756 unitsAvg 2,485-14.8%3.7%20,709+183.2%3.2%AtivaPerodua
ICE4065×1710×1635mmWB 2525mmRM 62.5k-72.6k2,687 unitsAvg 2,127+17.4%3.6%17,044+21.0%2.7%e.MAS 5Proton
BEV4135×1805×1580mmWB 2650mmRM 59.8k-72.8k2,490 unitsAvg 2,271-47.8%3.4%20,327NEW3.2%HiluxToyota
DSL5320×1855×1845mmWB 3085mmRM 226.3k2,125 unitsAvg 1,948+3.4%2.9%16,452-15.1%2.6%X50Proton
ICE4380×1795×1609mmWB 2600mmRM 89.8k-113.3k1,981 unitsAvg 2,120-11.1%2.7%19,809-36.2%3.1%On a 2026 Jan–Sep YTD basis, Perodua takes 5 spots (Bezza, Axia, Myvi, Alza, Ativa) and Proton 3 (Saga, S70, X50); the Honda City ranks tenth with 16,883 units — the only non-local model in the YTD top 10. The e.MAS 5 ranks seventh with 20,327 units, the only BEV in the top 10; with the S70 (20,709) and the X50 (19,809), the three are separated by under 900 units — a close fight in the third tier.
5. Top 10 Sedans — September
Sedans (SEDAN) totalled 41,396 units in September (55.7% of the market). The Saga took the top spot with 8,671 units, followed by the Bezza (7,779) and Axia (7,678); the four local entry sedans (Saga / Bezza / Axia / Myvi) accounted for 28,271 units, 68.3% of all September sedans. Note: crossovers (e.MAS 5, Yaris Cross, Corolla Cross, HR-V, etc.) are reclassified to the SUV list per MAA convention.
SagaProtonICE4390×1690×1525mmWB 2465mmRM 39k-50k8,671 unitsAvg 7,725+18.5%11.7%68,038+51.7%10.6%BezzaPeroduaICE4150×1620×1510mmWB 2455mmRM 34.6k-50k7,779 unitsAvg 8,420-7.5%10.5%73,476+15.5%11.5%AxiaPeroduaICE3760×1655×1505mmWB 2525mmRM 33.9k-49k7,678 unitsAvg 7,027-5.0%10.3%59,823+35.0%9.3%MyviPeroduaICE3895×1735×1515mmWB 2500mmRM 46.5k-59.9k4,143 unitsAvg 4,993-15.1%5.6%43,605-8.4%6.8%S70ProtonICE4602×1809×1466mmWB 2627mmRM 73.8k-94.8k2,756 unitsAvg 2,485-14.8%3.7%20,709+183.2%3.2%ViosToyota
ICE+HEV4425×1740×1480mmWB 2620mmRM 90.6k-109.9k1,876 unitsAvg 1,858-4.0%2.5%14,894-25.3%2.3%CivicHonda
ICE4678×1802×1415mmWB 2735mmRM 133.9k-167.9k1,118 unitsAvg 999-4.0%1.5%8,441+32.2%1.3%CityHonda
ICE4580×1748×1467mmWB 2600mmRM 84.9k-111.9k874 unitsAvg 1,942-42.7%1.2%16,883-43.5%2.6%Mazda3Mazda
ICE4460×1795×1435mmWB 2725mmRM 119.6k461 unitsAvg 560+21.6%0.6%4,003+498.7%0.6%YarisToyota
ICE4145×1730×1475mmWB 2560mmRM 88k-91.6k405 unitsAvg 405-4.7%0.5%3,599-36.2%0.6%6. Top 10 SUVs — September
SUVs totalled 22,087 units in September (29.7% of the market) — the third-highest month of the year. The Ativa led with 2,687 units (+17.4% MoM); the e.MAS 5 slipped 47.8% to 2,490 units but held second; the Jetour T2 set a launch-era monthly high of 1,248 units (from 425 in August), the month's standout gainer; the e.MAS 7 ranked seventh with 1,211 units, the only top-10 SUV offering both BEV and PHEV.
AtivaPeroduaICE4065×1710×1635mmWB 2525mmRM 62.5k-72.6k2,687 unitsAvg 2,127+17.4%3.6%17,044+21.0%2.7%e.MAS 5ProtonBEV4135×1805×1580mmWB 2650mmRM 59.8k-72.8k2,490 unitsAvg 2,271-47.8%3.4%20,327NEW3.2%X50ProtonICE4380×1795×1609mmWB 2600mmRM 89.8k-113.3k1,981 unitsAvg 2,120-11.1%2.7%19,809-36.2%3.1%HR-VHonda
ICE+HEV4347×1790×1591mmWB 2610mmRM 115.9k-143.9k1,315 unitsAvg 963+37.6%1.8%9,283+33.2%1.4%TrazPerodua
ICE4310×1770×1655mmWB 2620mmRM 76.1k-81.1k1,281 unitsAvg 1,785-15.8%1.7%15,800NEW2.5%T2Jetour
ICE+PHEV4785×2006×1880mmWB 2800mmRM 156.8k1,248 unitsAvg 790+193.6%1.7%5,223623×0.8%e.MAS 7Proton
PHEV+BEV4615×1901×1670mmWB 2750mmRM 103.8k-125.8k1,211 unitsAvg 1,547-1.5%1.6%10,777+60.0%1.7%Yaris CrossToyota
ICE+HEV4310×1770×1655mmWB 2620mmRM 99.9k-109.9k1,124 unitsAvg 1,069-7.7%1.5%6,411561×1.0%Corolla CrossToyota
HEV+ICE4460×1825×1620mmWB 2640mmRM 133.8k-148.8k1,108 unitsAvg 1,016+4.6%1.5%8,650+0.0%1.3%AruzPerodua
ICE4435×1695×1705mmWB 2685mmRM 72.9k-77.9k826 unitsAvg 787+17.8%1.1%6,611-23.7%1.0%7. Top 10 MPVs — September
MPVs (incl. VAN vans, matching the tool's convention; Veloz reclassified per MAA) totalled 7,530 units in September (10.1% of the market). The Perodua Alza still leads with 3,358 units; Toyota-family MPVs take 6 of the top 10 spots, and luxury and family demand are both steady. The GWM Wey G9 (163 units) is the only Chinese PHEV MPV in the top 10.
AlzaPeroduaICE4425×1730×1660mmWB 2750mmRM 62.5k-75.5k3,358 unitsAvg 3,648-3.6%4.5%30,578+6.6%4.8%AlphardToyota
ICE5010×1850×1950mmWB 3000mmRM 548k1,608 unitsAvg 1,474+9.2%2.2%12,900+16.1%2.0%VellfireToyota
ICE5005×1850×1950mmWB 3000mmRM 448k-549.9k422 unitsAvg 355+32.3%0.6%3,076+55.1%0.5%XpanderMitsubishi
ICE4475×1750×1720mmWB 2775mmRM 100k-110k381 unitsAvg 415-8.6%0.5%4,641-36.2%0.7%VelozToyota
ICE4475×1750×1700mmWB 2750mmRM 95k337 unitsAvg 517-37.1%0.5%4,769-39.4%0.7%HiaceToyota
DSL4695×1695×2285mmWB 2570mmRM 123k-169k198 unitsAvg 229+4.8%0.3%1,781+37.5%0.3%
SerenaNissan
HEV+ICE4690×1695×1885mmWB 2870mmRM 154.8k-179.8k186 unitsAvg 223-11.8%0.3%2,052-33.1%0.3%VoxyToyota
ICE4695×1730×1895mmWB 2850mmRM 158.8k-175.8k174 unitsAvg 155-7.4%0.2%1,311+48.7%0.2%Wey G9Great Wall
PHEV5050×1985×1900mmWB 3085mmRM 269.8k163 unitsAvg 252-48.7%0.2%1,932NEW0.3%Innova ZenixToyota
ICE+HEV4760×1850×1795mmWB 2850mmRM 165k-202k100 unitsAvg 105+12.4%0.1%788+2.0%0.1%8. New 2026 Launches — September Sales Snapshot
Below are models launched in Malaysia in 2026 that already have September registrations, ranked by September volume. Inclusion rule: any original model name whose first appearance in JPJ registration data falls in 2026; distinct names for the same model in JPJ data (e.g. "V23" and "iCaur V23") are counted separately.
Jaecoo J5O&J · First reg. Jan
ICE4380×1860×1650mmWB 2620mmRM 108k669 unitsAvg 600+1.8%0.9%4,188NEW0.7%XforceMitsubishi · First reg. Jan
ICE4390×1810×1660mmWB 2650mmRM 110k-120k476 unitsAvg 535+9.9%0.6%3,292NEW0.5%Wey G9Great Wall · First reg. FebPHEV5050×1985×1900mmWB 3085mmRM 269.8k163 unitsAvg 252-48.7%0.2%1,932NEW0.3%
InvaderIsuzu · First reg. Apr
DSL4135×1805×1580mmWB 2650mmRM 59.8k-72.8k82 unitsAvg 64-7.9%0.1%381NEW0.1%
iCaur V23ICAUR · First reg. Jan
BEV4220×1915×1845mmWB 2735mmRM 132.8k73 unitsAvg 267-67.4%0.1%2,206NEW0.3%iCAUR 03 iWDICAUR · First reg. May
BEV4406×1910×1715mmWB 2715mmRM 129.8k54 unitsAvg 100-61.4%0.1%600NEW0.1%9. Fuel Mix: BEV Share 8.1%, ICE Dips Below 80% for the First Time
In September 2026, BEVs registered 6,029 units for an 8.1% share (5.6% a year earlier); electrified models (BEV+HEV+PHEV) totalled 11,476 units, a 15.5% share versus 9.5% last year. ICE Petrol share fell from 83.5% to 79.6% — the first time below 80% in this series — while Diesel dropped from 7.0% to 4.9%.
On a 2026 YTD basis, BEV registered 53,537 units (8.4% share), HEV 25,798 (4.0%) and PHEV 14,611 (2.3%). September's BEV mix differed markedly from August: the e.MAS 5 fell 47.8% MoM to 2,490 units (41.3% of the month's BEVs), Tesla's quarter-end effect faded (Model Y 378, Model 3 325), while the iCaur 03 recovered from 2 units in August to 183, and the Zeekr 7X (347) and BYD Atto 3 (208) held steady.
Top 10 BEV models — counted at the (model × powertrain) row level; only rows with fuel = BEV are included, so PHEV rows are excluded. e.MAS 5 led in September with 2,490 units, about 41.3% of the month's total BEV volume.
e.MAS 5Proton
BEV4135×1805×1580mmWB 2650mmRM 60k2,490 unitsAvg 2,27120,32738.0%NEWe.MAS 7Proton
BEV4615×1901×1670mmWB 2750mmRM 104k526 unitsAvg 6294,5308.5%-27.1%
Model YTesla
BEV4790×2129×1624mmWB 2891mmRM 198k-263k378 unitsAvg 3422,3564.4%-3.2%
7XZeekr
BEV4787×1930×1650mmWB 2900mmRM 183k-231k347 unitsAvg 3502,7965.2%+1094.9%Model 3Tesla
BEV4720×1848×1442mmWB 2875mmRM 189k-242k325 unitsAvg 2882,0803.9%+47.3%
Atto 3BYD
BEV4455×1875×1615mmWB 2720mmRM 126k-139k208 unitsAvg 3733,2356.0%+21.4%
iCaur 03ICAUR
BEV4406×1910×1715mmWB 2715mmRM 120k-130k183 unitsAvg 838921.7%—SealionBYD
BEV4830×1925×1620mmWB 2930mmRM 164k-204k154 unitsAvg 1971,6103.0%-40.6%
C10Leapmotor
BEV4739×1900×1680mmWB 2825mmRM 129k-139k124 unitsAvg 987181.3%+158.3%M6BYD
BEV4710×1810×1690mmWB 2800mmRM 110k-124k90 unitsAvg 736081.1%-51.8%Note: YoY compares Jan–Sep 2026 cumulative with the same period of 2025. "—" means the year-ago base was too small (under 100 units) for a meaningful ratio; "NEW" means no registrations of that powertrain a year ago. Share = the model's portion of the BEV cumulative total.
Top 10 Hybrid (HEV / PHEV) models — counted at the (model × powertrain) row level; only hybrid (HEV) and plug-in hybrid (PHEV) rows are included. Petrol (ICE) registrations of the same nameplate are excluded (e.g. 10,759 ICE units of the Vios and 1,630 ICE units of the CR-V are left out). e.MAS 7 led in September with 685 units.
e.MAS 7ProtonPHEV4615×1901×1670mmWB 2750mmRM 104k685 unitsAvg 9186,24715.5%NEW
Yaris CrossToyota
HEV4310×1770×1655mmWB 2620mmRM 100k632 unitsAvg 5323,1897.9%NEWCorolla CrossToyota
HEV4460×1825×1620mmWB 2640mmRM 134k593 unitsAvg 5764,72211.7%-21.5%ViosToyota
HEV4425×1740×1480mmWB 2620mmRM 91k521 unitsAvg 5654,13210.2%—
T2Jetour
PHEV4785×2006×1880mmWB 2800mmRM 157k342 unitsAvg 663971.0%NEW
HR-VHonda
HEV4347×1790×1591mmWB 2610mmRM 116k337 unitsAvg 2502,0875.2%+18.2%
Haval H6Great Wall
HEV4683×1886×1730mmWB 2738mmRM 140k331 unitsAvg 3102,5156.2%-17.0%CR-VHonda
HEV4691×1866×1681mmWB 2701mmRM 178k-196k216 unitsAvg 2101,6024.0%-5.7%
Jaecoo J7O&J
PHEV4500×1865×1680mmWB 2672mmRM 139k-159k215 unitsAvg 1431,3623.4%+159.4%
SerenaNissan
HEV4690×1695×1885mmWB 2870mmRM 155k184 unitsAvg 2021,4583.6%NEWNote: YoY compares Jan–Sep 2026 cumulative with the same period of 2025. "—" means the year-ago base was too small (under 100 units) for a meaningful ratio; "NEW" means no registrations of that powertrain a year ago. Share = the model's portion of the HEV + PHEV cumulative total.
10. Body Type: Sedans Ease to 55.7%, SUVs Rebound to 29.7%
Sedans continue to dominate with 55.7% share (led by entry models Saga, Bezza and Axia), down 3.2 percentage points from 58.9% in August; SUVs rebounded to 29.7%, MPVs (incl. VAN) 10.1% and pickups 4.4%. Versus a year earlier, both sedans (53.8%) and SUVs (28.4%) gained share, while MPVs (11.5%) and pickups (6.2%) contracted. Since tool version V276, VANs are merged into the MPV stat, matching the interactive tool.
11. Conclusion & Outlook
Overall, three clear trends emerged in September 2026: (1) cumulative growth kept widening — Jan–Sep at +4.4% versus +2.7% in Jan–Aug, so demand remains resilient, though 900k for the full year needs 86.4k per month in Q4; (2) a gear change inside the local brands — the Saga (8,671) overtook the Bezza for the first time this year and Proton's monthly share rose to 24.4%, while Perodua, though back in growth (+19.0%), beat the market's +18.6% by only 0.4 points and its share slipped from 39.4% to 37.5%; (3) electrification entered a digestion phase — BEV share settled around 8%, unable to hold August's 11.4% peak, as Tesla's quarter-end push and the e.MAS 5's first-month volume were both one-off effects. With new models already arriving (Hyundai Stargazer 9/22, Jetour T2 i-DM PHEV 9/19, third-gen Mazda CX-5 10/8), whether Q4 can absorb the 86k monthly target is worth watching.
Explore More Data
Cross-filter by brand, model, state and fuel type in the interactive tool and explore the full 2021–2026 dataset.
Open the Malaysia Car Sales Analysis ToolRelated: Malaysia Car Sales Analysis Tool (2021–2026) · Interactive Tool · All Monthly Analyses